jane iredale® – The Skincare Makeup, celebrates its 20th anniversary this year.
This cult cosmetic brand has countless celebrity fans and is loved by makeup artists. Founder Jane Iredale was inspired to create the range while working in the film industry. She noticed how heavy makeup, which was full of fillers, artificial dyers and harsh chemicals, was affecting actor’s skin. This made her realise that there was a need for natural cosmetics which allowed skin to breathe and function normally, while providing flawless ‘HD ready’ coverage.
“When I started the range 20 years ago I wanted to create a make-up that looked and felt extraordinary”, says Jane. “What really interested me was developing a make-up that had meaningful benefits for the skin, so it could become part of the solution to healthy skin and not part of the problem."
Twenty years later, her brand has won numerous awards, boasts a long list of celebrity fans and offers over 300 products!