An interview with Jane Iredale
03 Jan 2018

Jane’s pedigree in the skincare cosmetic industry is legendary.  Her style appeals to all levels of consumer and our influencer community adore her.  We asked Jane for her points of view on what she will be looking out for in 2018

Q: What will drive make-up looks in 2018?

A:  In a world defined by an obsession with perfection the Selfie has definitely increased our self-obsession but also ramped up the fun in makeup.  Professionals are running with that fun and creating looks that don’t translate easily to every-day lives.  The popular messy-eye look probably doesn’t help your credibility at the office.  But that doesn’t mean that there isn’t room for both.  It’s the job of the professional makeup artist to push creativity because out of that comes discovery.  Meanwhile, the Selfie-obsessed will get very adept at converting their “day” look into modern art.

Q: How important are sustainability and environmental values?

A:Sustainability is an important part of what we do now.  The consumer is weighing all aspects of brands because she likes to buy from brands she aligns with.  Sustainability, philanthropy, animal testing all play a large part in her decision-making.  Sustainability is probably the most complicated of the three because it’s very hard to make sustainable componentry but that doesn’t mean we shouldn’t try.

Q: Is Beauty from Within a future trend?

A: The fastest growing segment of the cosmetic industry is “clean” makeup and skincare.  What we will see in 2018 is a greater acceptance by the consumer of internal skincare.  In other words, dietary supplements that improve the health of the skin and work in conjunction with topical products.

Q: What are you looking forward to in 2018?

A: If we look at what’s happening on the runway, it’s all about pushing the boundaries:  imperfect lines (punk and smeared); underlining the lower lids with color; color blocking and lid crease designs; pink, pink and more pink; the demise of matte and the resurgence of gloss; highlighting because a glow is youthful. How much of this will translate to a wearable, every-day look remains to be seen but some of it will surely find its way to the high street.”