Trust your chosen Influencer
Influencers know their own audience better than anyone. If you have decided to work with an influencer due to them being a good fit for your brand, you should trust their creative license. This will give your posts an authentic feel on the influencer’s social channels and will help to give you the result you want.
It’s not always about the numbers
Be careful when selecting an influencer based on their audience. The levels of engagement are much more important and whether the audience fits within your brand’s target market.
Ask yourself why an influencer would want to work with you. Try building connections in advance, show you’re interested and supportive of their content by sharing and liking their posts. Demonstrate that you really like their style and keep up to date with what they’re up to.
Make sure you have a goal
It’s all very well wanting to align your product with the right people, but when planning your activity, make sure you have an actionable goal in mind. This will help determine successes and failures along the way, and allow you to see a clear ROI at the end of your activity.
Do they love your products?
To work successfully with an influencer, you need them to genuinely believe in your brand. Whatever you’re hoping to sell, it must have the correct feel for their social channels to reassure the audience that the collaboration is about more than just the money. This authenticity will ensure optimum performance of your posts and forms the basis of strong and long-lasting relationships between brands and influencers.