Make The Most Of Your Merchandising
06 Oct 2017

When it comes to selling, presentation can be almost as important as the products themselves.

CELEBRATE
Last but not least – celebrate the festive season with your clients

PREVIEW EVENING
Send your VIP clients an invite to share a glass of something sparkly with you and experience an exclusive festive preview

DROP-IN EVENTS
Put together a couple of ‘drop-in’ events so that clients can bring a friend

AMBIENCE
Create the right ambience. Seasonal music and scented candles all help to get clients into the mood

COMMUNICATE
Send clients an email alert when you get your stock – this will help to refresh on treatment bookings too 

GET SOCIAL
Get clients who buy any of the festive boxes to take a selfie and post on their social networks – make sure they use the right #tags

#PowerOfThree
#FeedFortifyFinish

TOP 5 MERCHANDISING TIPS


invest in a display
INVEST IN A DISPLAY
Professional displays attract attention. We offer a range of floor standing and counter top options
to suit the amount of space you have. Keep them neat, clean and well stocked to create the best possible impression.


eye level
EYE LEVEL IS BUY LEVEL
Promote products on eye-level shelves. Use accent lighting to attract attention.
Always ensure you display an odd number rather than even because this is more appealing to the eye.


POS Display
LOCATION LOCATION LOCATION
According to SnapRetail, 27% of customers 'impulse buy' at the till so use small PoP
(Point of Purchase) displays. Display in reception area so clients see product while they wait.
Use window displays for passing trade.

Display


product association
PRODUCT ASSOCIATION
Display make-up with the correct brush next to each item. Similarly,  placing  pots of Skin Complete
next to Environ® moisturisers reinforces the idea that the two brands work hand-in-hand to treat the skin.  


just testing
JUST TESTING
Put product testers on your shelves and boost sales.
By leaving the lids off the testers to give unspoken permission for clients to try the products.