Our Feed, Fortify, Finish™ philosophy was put to the Press on 25th May. Over 56 of the leading Consumer and Trade publications including Cosmopolitan, Grazia, Porter, Harpers Bazaar, Raconteur, TV3 Expose and Professional Beauty were invited to The Rosewood Hotel in Holborn for a 360 degree all immersive skin experience.
Each guest had their skin analysed with both the Visia and our new top of the range skin elasticity equipment. We showcased our new Advanced Nutrition Programme™ branding in 100% recyclable packaging (all adored it),
boosted firm skin envy with the new Body Sculpt treatment and glamoured up their ambitions with skin perfecting make-up courtesy of our jane iredale Global Educator Natalie Soto-Carlisle.
There was an overwhelming response on social media, with over 1,305 influencer mentions alone across all brands, and social amplification via use of #100dayreset #iiaa #feedfortifyfinish.
Pictured: Professional Beauty Editor Eve Oxberry and Deputy Editor Amanda Pauley