The iiaa Big Thank You 2021
27 Sep 2021

The iiaa Big Thank You 2021

On 16th September, we looked to the future and celebrated with our salons at The iiaa Big Thank You.

After a challenging year, the afternoon acknowledged our inspirational salon network, applauding you all for your impressive resilience in the face of unprecedented circumstances. In addition, we looked forward to strengthening our future partnerships as we move into a new era.

However, the event was more than simply a celebration – and was an opportunity for our stockists to come together and discuss the most pressing, important issues that face the professional beauty industry today with leading experts in their fields.

Situated at the St Pancras Renaissance Hotel in London, guest speakers - retail consultant and business guru Mary Portas and wildlife conservationist and photographer Margot Raggett - shared their insights into the business and environmental developments set to shape the future of our industry and beyond.

Portas shared her insights into the changing face of consumerism. Conscious purchasing is on the rise, and a “kindness economy” is emerging, wherein the values and connection brands can share with consumers determine success. Businesses must reflect the reality as it is now – when clients and consumers are making choices that are better for themselves and better for the planet.

Protecting the planet was also central to Raggett’s message. As a celebrated wildlife photographer and conservationist, she discussed the vital importance of making sustainable choices to protect the planet, its ecosystems and wildlife. As the pioneer behind the “Remembering Wildlife” photography series, Raggett shares the plight of endangered species including lions, great apes and rhinos through her work – raising awareness of the dangers they face and raising funds to support conservation projects.

Conversations like these are vital in shaping the future of the professional beauty landscape. At the iiaa we are constantly innovating and evolving, ensuring that our products, technologies and services deliver lasting, proven results for our network beauty professionals – and that all we do supports the planet with sustainable choices. We are excited to continue working with our network as these future projects are brought to life.

Mary Portas speaks at The iiaa Big Thank You